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Fallon Community Health Plan

I had the opportunity to work as Art Director for the Fallon Community Health Plan site as a third party contractor.

The objective was to appease three user audiences and make the site as easy to use as possible. The main users were Fallon Corporate, Doctors and Staff and patients like you and me who don't want to dig for the information we need.

The concept was finalized in the first fifteen minutes by a quick series of sketches to convey the enviroment of the user experience. Within a couple of minutes we had total buy-in from the client and they were thrilled with how quickly the front end of the site was pulled together.

Doctors used the site to deal with patient folders and records and patients obtained detailed information about services at their convience. Everybody was happy!

Art Direction, Client Meetings, Brainstorming, Sketching, Photoshop, Illustrator, ImageReady, Dreamweaver

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